RULES OF ENGAGEMENT
Successful Design Thinking operates based on a check and balance system between Rules of Engagement (ROE) and DT Forensics.
Because of design’s subjective value, and DT’s abstract characteristics and the fact that DT operates across different platforms, with different sets of rules and value systems, with many players in the field, without defining the Rules of Engagement, there is absolutely no way to assign or associate any value to the deliverables to subsequently validate the profession itself.
The Rules of Engagement, ROE, is a project-tailored agreement, a spec-sheet that features DT’s detailed involvement, its specific obligation and its deliverables. ROEs are imperative in order to give the profession credibility, identify its unique and proprietary assets, and ultimately confirm DT’s undisputed value. This can be achieved only through a well-defined check and balance mechanism that has been adopted and critically enforced within DT’s profession.
- ROE’s main focus is to define and execute the deliverables that are proprietary to DT and furthermore ensure that they are allocated to the Design Thinking Intelligence.
- ROE defines the framework, levels and footprint of DT.
- ROE is responsible for Value Clarification, Value Allocation and Value Evaluation.
- ROE sets benchmarks of its deliverables.
- ROE defines the territories and systems where it operates (aesthetic-service-strategy).
- ROE defines and executes the projects based on DT principles, while DT Forensics examines, quantifies, and qualifies the results, calibrates deliverables against ROE’s framework and judges the mastery of the execution.