BRIEF & OBJECTIVES

PRINCIPLES & MANIFESTO

Design and develop a creative commons platform that elicits enlightened conversations, and exchanges of ideas by informed, theorists, practitioners , critics and thought leaders from business and design for the advancement of Design Thinking.

Fine-tune and expand the fundamental principles of Design Thinking.

Develop essential tools and unifying strategies that can be used in parallel by business and design.

Stabilize the structure and architecture of Design Thinking in order to allow for continuous expansion and diverse applications.

Share pertinent information with people whom can use said information to create more value for themselves and others.

Become a reference source in the Design Thinking domain based on depth and quality of insights.

Show how Design Thinking delivers quantifiable value and other clearly defined value metrics.

Establish standards and clear rules of engagement.

Maintain clear distinctions between theory and practice.

Create a participatory platform and promote clear distinctions between D-thinkers, DT- practitioners DT- critics, business strategists and design strategists

DT PRINCIPLES

1. Design Thinking is mining and extracting the essence of all key Design disciplines.

2. Is using its inherent process of thinking and solving as a conscious tool to teach how to innovate.

3. Induces and elicits cross-pollination of creativities from different disciplines with different objectives.

4. Interprets and displays data, information and knowledge generated through Integrative Thinking.

5. Designs platforms that allow for the creation of contextual clarity between left and right brain thinking. The results generate communal sense-making.

6. Calibrates the level of understanding between participants from similar or opposing disciplines.

7. Manages the creative capital of ALL disciplines under one governing intelligence.