About a year ago, when I started to think seriously about a blog on Design Thinking, I accidentally stumbled over a paper that instantly grabbed my attention. The author: MP Ranjan. Within a few minutes I realized that I had red the most beautiful and most eloquent paper on Design Thinking.
An Open letter to Bruce Nussbaum
Initially, I wanted to write about a different subject, but three Twitter RT’s from our distinguished Design Thinking illuminati, Bruce Nussbaum from BusinessWeek, derailed my thought process. Instead, I decided to respond to his remarks in an open letter.
The list includes thinkers who have provided major theoretical contributions to the profession, or have successfully executed products, services and strategies that incorporate the philosophies and principles of Design Thinking. Pioneers like; Buckminster Fuller. Charles and Ray Eames, Dieter Rams, and many more will be honored in another post.
Last month, in preparation for the launch of the DTX-blog, I comprised a variety of lists, including one, on the top b&d-schools and institutions in the world. I was completely shocked to see that BusinessWeek’s list of the best design and business schools left out a considerable number of schools, that in my opinion, not only belong on the list, but some of them are among the top ten institutions in the world. Here are four that did not make the list.
At this point it is a losing battle trying to find a unified voice about what Design Thinking does, or means. Most definitions are confusing, cumbersome, incomplete, make little sense, or have purely and simply nothing to do with Design Thinking. There is a big disconnect between the way the design community feels and interprets DT and the way business strategists define it.