Design Thinking Forensics traces, identifies and documents the footprints of DT applications in order to determine the scope, execution, and subsequently the value of its deliverables. One of its main objectives is to identify design-thinking processes, applications and methodologies that cannot be found, performed or attributed to any other intelligence, field or domain.
The acceptance of design as a powerful, new tool, by some important and influential publications, corporations and visionaries from the business sector and their interpretation of design thinking has alienated many members from the design community and created two very distinctive, and at times, polarizing camps.
Design Thinking is in a dilemma: In order for DT to be taken seriously by the business sector it must show how it can deliver quantifiable value. In order for the design community to embrace DT, it must show how design is accepted as a serious part of the business strategy, without taking a subservient role or sacrificing its integrity.
At this point it is a losing battle trying to find a unified voice about what Design Thinking does, or means. Most definitions are confusing, cumbersome, incomplete, make little sense, or have purely and simply nothing to do with Design Thinking. There is a big disconnect between the way the design community feels and interprets DT and the way business strategists define it.
HOW, AND WHY DOES DESIGN THINKING CREATE VALUE?
Design & Design Thinking, with their all-encompassing branches, and a huge arsenal of proprietary tools, applicable to virtually any industry, are perfectly positioned to take a leading role in the new creativity-driven economies.
DT Blogs...
- Glimmer
- metacool
- Core 77 Design & Design Thinking US
- Fast Company Design & Strategy US
- Continuum Design US
- Visual Complexity Information Architecture
- Design for India