The acceptance of design as a powerful, new tool, by some important and influential publications, corporations and visionaries from the business sector and their interpretation of design thinking has alienated many members from the design community and created two very distinctive, and at times, polarizing camps. Read more…
Design Thinking develops ne…
Design Thinking is in a dilemma: In order for DT to be taken seriously by the business sector it must show how it can deliver quantifiable value. In order for the design community to embrace DT, it must show how design is accepted as a serious part of the business strategy, without taking a subservient role or sacrificing its integrity. Read more…
Principles of Design Thinki…
- Design Thinking is mining and extracting the essence of all key Design disciplines.
- It uses its inherent process of thinking and solving as a conscious tool to teach how to innovate. Read more…