ABOUT

I am a design strategist. I have been involved for over twenty years in the design world, the last five in Design Thinking. I theorize, practice and teach Design Thinking. My work focuses on designing platforms that create contextual clarity between left and right-brain thinking and develop essential tools and strategies that can be used in parallel by the business and design community to further and promote Design Thinking. I specialize in Space Strategy.

My Journey to Design Thinking

In 2004, at the Art Center College in Pasadena, I ran into Bruce Mau, who was being interviewed by Bruce Nussbaum about an upcoming exhibition called Massive Change. I asked them if I could join them. They were receptive. Two hours later my entire perspective on design changed. I was a design junkie, pure and simple; and it was great. I got to meet, befriend and collaborate with some pretty brilliant minds from the world of design and architecture. I visited their studios, picked their mind and at times spent a little too much time in bars and restaurants with them.

Until that fateful afternoon, design was my oxygen. A month later, while in New York I entered Murray’s shop, “Moss”, the undisputed Design Mecca. I remember walking out thinking, Murray, design has moved on to a higher level. I had a big grin on my face. I was cured…I knew I was no longer a design addict. I will always remain a student of design but my map of design has very different coordinates.

Bruce Mau’s book “Massive Change” showed an expanded design horizon with infinite applications. It showed how design was loaded with potential, not only through traditional applications of styling, forming and shaping but explained the intangible assets of thinking and solving. By uncovering and highlighting this mind-boggling potential he opened new horizons. He challenged the world, not just designers, to apply design solutions as “practical objectives” to solve global problems. In Bruce Mau’s vision, “Design was not about the world of design but about designing our world.” I never looked back.

 

 

 

 

 

 

 

               Frank Gehry, Los Angeles 2004                                      Marcel Wanders, Amsterdam 2006

 

 

 

 

 

 

 

                     Jonathan Ive , Pasadena 2006                                Jean Nouvel, JM Massaud, D Pouzet, Venice, 2003

 

 

 

 

 

 

 

                    Tom Dixon, Miami 2007                                                      Jean Marie Massaud , Guadalajara 2006      

 

 

 

 

 

 

 

                        Zaha Hadid, Miami  2007                                                              Richard Florida, Columbus 2006

 

 

 

 

 

 

 

 

 

          Ingo Maurer, New York 2008                                                                               Patricia Urquiola Cologne 2007

 

 

 

 

 

 

 

           Thom Main Guadalajara 2006                                                     John Pawson, Allen Ritchie, Venice 2003